{"id":11116,"date":"2024-01-31T22:58:31","date_gmt":"2024-01-31T14:58:31","guid":{"rendered":"https:\/\/www.zhangxinxu.com\/wordpress\/?p=11116"},"modified":"2024-02-01T00:21:11","modified_gmt":"2024-01-31T16:21:11","slug":"html-microdata","status":"publish","type":"post","link":"https:\/\/www.zhangxinxu.com\/wordpress\/2024\/01\/html-microdata\/","title":{"rendered":"HTML MicroData\u5fae\u6570\u636e\u7ed3\u6784\u7b80\u4ecb"},"content":{"rendered":"<p>by <a href=\"https:\/\/www.zhangxinxu.com\/\">zhangxinxu<\/a> from <a href=\"https:\/\/www.zhangxinxu.com\/wordpress\/?p=11116\">https:\/\/www.zhangxinxu.com\/wordpress\/?p=11116<\/a> \u946b\u7a7a\u95f4-\u946b\u751f\u6d3b<br \/>\n\u672c\u6587\u6b22\u8fce\u5206\u4eab\u4e0e\u805a\u5408\uff0c\u5168\u6587\u8f6c\u8f7d\u5c31\u4e0d\u5fc5\u4e86\uff0c\u5c0a\u91cd\u7248\u6743\uff0c\u5708\u5b50\u5c31\u8fd9\u4e48\u5927\uff0c\u82e5\u6025\u7528\u53ef\u4ee5\u8054\u7cfb\u6388\u6743\u3002<\/p>\n<p><script>window.wxShareImgUrl = 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itemscope itemtype=\"https:\/\/schema.org\/Person\"&gt;\r\n  &lt;!-- \u91cc\u9762\u662f\u4eba\u7269\u5934\u50cf\u3001\u540d\u79f0\u7b49HTTML\u4fe1\u606f --&gt;\r\n&lt;\/div&gt;<\/pre>\n<p>\u8fd9\u6837\uff0c\u6d4f\u89c8\u5668\u624d\u80fd\u51c6\u786e\u6293\u53d6\u8be5\u4eba\u7269\u7684\u5fae\u6570\u636e\u7ed3\u6784\uff0c\u624d\u80fd\u66f4\u597d\u5730\u7406\u89e3\u8fd9\u90e8\u5206\u7684HTML\u4fe1\u606f\uff0c\u968f\u540e\u624d\u80fd\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\u66f4\u597d\u5730\u5c55\u793a\u7ed3\u679c\uff0c\u81ea\u7136\u4f1a\u6709\u66f4\u9ad8\u7684\u70b9\u51fb\u7387\uff0c\u540c\u65f6\uff0c\u6839\u636e\u5df2\u77e5\u7684\u653f\u7b56\uff0c\u6570\u636e\u7ed3\u6784\u8d8a\u9ad8\u7684\u5185\u5bb9\u6392\u540d\u4f1a\u66f4\u9ad8\uff0c\u4ece\u800c\u8fdb\u4e00\u6b65\u63d0\u9ad8\u4e86\u70b9\u51fb\u7387\u3002\u8fd9\u4e9b\u90fd\u662f\u514d\u8d39\u7684\u5f15\u6d41\u8d44\u6e90\uff0c\u505a\u5f97\u597d\u53ef\u4ee5\u7ed9\u516c\u53f8\u7701\u5f88\u591a\u94b1\u7684\u3002<\/p>\n<p>\u597d\uff0c\u7406\u89e3\u4e86\u57fa\u672c\u6982\u5ff5\uff0c\u4e0b\u9762\u8f6e\u5230\u4e3b\u89d2\u51fa\u573a\u4e86\uff0c\u4e13\u95e8\u7528\u6765\u5b9e\u73b0\u5fae\u6570\u636e\u7ed3\u6784\u7684<code>itemid<\/code>\u3001<code>itemscope<\/code>\u3001<code>itemhref<\/code>\u3001<code>itemtype<\/code>\u3001<code>itemprop<\/code>\u8fd95\u4e2a\u4ee5item\u5f00\u5934\u7684HTML\u5c5e\u6027\u3002<\/p>\n<h3>\u4e8c\u3001itemscope\u3001itemtype\u3001itemprop\u7b49\u5c5e\u6027\u7b80\u4ecb<\/h3>\n<p>\u4e0e\u5fae\u6570\u636e\u7ed3\u6784\u76f8\u5173\u7684HTML\u5c5e\u6027\u67095\u4e2a\uff0c\u5747\u662f\u4ee5item\u5f00\u5934\uff0c\u5148\u6765\u8bf4\u8bf4<code>itemid<\/code>\u3002<\/p>\n<h4>1. \u548cid\u5c5e\u6027\u5b8c\u5168\u4e0d\u540c\u7684itemid\u5c5e\u6027<\/h4>\n<p>\u5728\u5fae\u6570\u636e\u7ed3\u6784\u4e2d\uff0c<code>itemid<\/code>\u5c5e\u6027\u975e\u5fc5\u987b\u7684\uff0c\u4e5f\u5c31\u662f\u5c31\u7b97\u4e0d\u8bbe\u7f6e\u4e5f\u4e0d\u4f1a\u5f71\u54cd\u5fae\u6570\u636e\u7ed3\u6784\u7684\u8bc6\u522b\uff0c\u901a\u5e38\u65e0\u9700\u8bbe\u7f6e\uff0c\u53ea\u6709\u5f53\u540c\u4e00\u4e2a\u9875\u9762\u6709\u591a\u54e5\u6a21\u5757\u4f7f\u7528\u540c\u4e00\u4e2a\u6570\u636e\u6e90\u7684\u65f6\u5019\u624d\u9700\u8981\u6307\u5b9a\uff0c\u4f8b\u5982\uff0c\u67d0\u5458\u5de5\u4fe1\u606f\u9875\u9762\uff0c\u9875\u9762\u4fa7\u8fb9\u6846\u5c55\u793a\u7684\u662f\u7528\u6237\u81ea\u5df1\u7684\u804c\u5458\u4fe1\u606f\uff0c\u7136\u540e\u9875\u9762\u4e3b\u533a\u57df\u662f\u5458\u5de5\u4fe1\u606f\u5217\u8868\u6a21\u5757\uff0c\u65e2\u7136\u7528\u6237\u81ea\u5df1\u4e5f\u662f\u5458\u5de5\uff0c\u90a3\u5f88\u81ea\u7136\u5c31\u6709\u6982\u7387\u5458\u5de5\u81ea\u5df1\u4e5f\u4f1a\u51fa\u73b0\u5728\u6b64\u5217\u8868\u4e2d\uff0c\u4e8e\u662f\uff0c\u4e00\u4e2a\u9875\u9762\u5c31\u4f1a\u51fa\u73b0\u4e24\u4e2a\u76f8\u540c\u7684\u4e2a\u4eba\u4fe1\u606f\u5c55\u793a\uff0c\u6b64\u65f6\uff0c\u5c31\u53ef\u4ee5\u901a\u8fc7\u8bbe\u7f6e\u76f8\u540c\u7684<code>itemid<\/code>\u503c\uff0c\u8ba9\u673a\u5668\u77e5\u9053\u8fd9\u91cc\u5176\u5b9e\u662f\u540c\u4e00\u4e2a\u4eba\u5458\u4fe1\u606f\uff0c\u4f7f\u83b7\u53d6\u7684\u6570\u636e\u7ed3\u6784\u66f4\u52a0\u7cbe\u51c6\u3002<\/p>\n<p>\u4ece\u8fd9\u4e2a\u4f8b\u5b50\u53ef\u4ee5\u770b\u51fa\uff0c<code>itemid<\/code>\u5c5e\u6027\u7684\u4f5c\u7528\u548c<code>id<\/code>\u5c5e\u6027\u5b8c\u5168\u4e0d\u540c\uff0c\u524d\u8005\u7684\u6027\u8d28\u66f4\u7c7b\u4f3c\u4e8e\u540c\u7c7b\u8bc6\u522b\uff0c\u800c\u540e\u8005\u662f\u552f\u4e00\u6807\u8bc6\u7b26\u533a\u5206\uff0c\u4f46\u662f\uff0c\u5982\u679c\u4f60\u67e5\u770b<code>itemid<\/code>\u5c5e\u6027\u7684\u89c4\u8303\u6587\u6863\uff0c\u4f1a\u770b\u5230\u8fd9\u4e48\u4e00\u53e5\uff1a<\/p>\n<blockquote><p>The itemid attribute, if specified, must have a value that is a valid URL potentially surrounded by spaces.<\/p><\/blockquote>\n<p>\u610f\u601d\u662f\uff0c<code>itemid<\/code>\u5c5e\u6027\u7684\u503c\u53ea\u80fd\u662f\u5408\u6cd5\u7684URL\u5730\u5740\uff0c\u7136\u800c\uff0c\u5b9e\u9645\u4e0a\uff0c\u65e0\u8bba\u662f\u6d4f\u89c8\u5668\u3001\u641c\u7d22\u5f15\u64ce\uff0c\u4ea6\u6216\u8005schema\u5b98\u65b9\u63d0\u4f9b\u7684\u5fae\u6570\u636e\u9a8c\u8bc1\u5668\uff08https:\/\/validator.schema.org\/\uff09\uff0c\u90fd\u6ca1\u6709\u9075\u5faa\u8fd9\u6761\u89c4\u8303\uff0c\u4f60\u4f7f\u7528\u666e\u901a\u7684\u5b57\u7b26\u4e32\u4f5c\u4e3a<code>itemid<\/code>\u5c5e\u6027\u7684\u503c\u4e5f\u4f1a\u8ba4\u4e3a\u662f\u5408\u6cd5\u7684\uff0c\u4f8b\u5982\uff0c\u6709\u5982\u4e0b\u6240\u793a\u7684HTML\u4ee3\u7801\uff1a<\/p>\n<pre>&lt;aside&gt;\r\n  &lt;div itemscope itemtype=\"https:\/\/schema.org\/Person\" itemid=\"zhangxinxu\"&gt;\r\n    &lt;span itemprop=\"name\"&gt;\u5f20\u946b\u65ed&lt;\/span&gt;\r\n    &lt;img src=\"zhangxinxu.jpg\" itemprop=\"image\" alt=\"\u5934\u50cf\"\/&gt;\r\n    &lt;span itemprop=\"jobTitle\"&gt;\u524d\u7aef\u5f00\u53d1&lt;\/span&gt;\r\n    &lt;span itemprop=\"telephone\"&gt;13208033***&lt;\/span&gt;\r\n    &lt;a href=\"mailto:zhangxinxu@zhangxinxu.com\" itemprop=\"email\"&gt;zhangxinxu@zhangxinxu.com&lt;\/a&gt;\r\n  &lt;\/div&gt;\r\n&lt;\/aside&gt;\r\n&lt;main&gt;\r\n  &lt;h2&gt;\u6280\u672f\u90e8\u4eba\u5458\u5217\u8868&lt;\/h2&gt;\r\n  &lt;div itemscope itemtype=\"https:\/\/schema.org\/Person\" itemid=\"wumingshi\"&gt;\r\n    &lt;span itemprop=\"name\"&gt;\u5434\u660e\u58eb&lt;\/span&gt;\r\n    &lt;img src=\"wumingshi.jpg\" itemprop=\"image\" alt=\"\u5934\u50cf\"\/&gt;\r\n    &lt;span itemprop=\"jobTitle\"&gt;\u5ba2\u6237\u7aef\u5f00\u53d1&lt;\/span&gt;\r\n  &lt;\/div&gt;\r\n  &lt;div itemscope itemtype=\"https:\/\/schema.org\/Person\" itemid=\"zhangxinxu\"&gt;\r\n    &lt;span itemprop=\"name\"&gt;\u5f20\u946b\u65ed&lt;\/span&gt;\r\n    &lt;img src=\"zhangxinxu.jpg\" itemprop=\"image\" alt=\"\u5934\u50cf\"\/&gt;\r\n    &lt;span itemprop=\"jobTitle\"&gt;\u524d\u7aef\u5f00\u53d1&lt;\/span&gt;\r\n  &lt;\/div&gt;\r\n&lt;\/main&gt;<\/pre>\n<p>\u7c98\u8d34\u5230schema\u5b98\u65b9\u63d0\u4f9b\u7684\u5fae\u6570\u636e\u9a8c\u8bc1\u5668\u4e2d\u8fdb\u884c\u9a8c\u8bc1\uff0c\u53ef\u4ee5\u770b\u5230\u9a8c\u8bc1\u6210\u529f\uff0c\u540c\u65f6\uff0c\u4ec5\u4f1a\u8f93\u51fa\u4e24\u6761\u4eba\u5458\u4fe1\u606f\u6570\u636e\u7ed3\u6784\uff0c\u867d\u7136\u6709\u4e09\u6bb5HTML\u5e94\u7528\u4e86Person\u8bcd\u6c47\u8868\uff0c\u5982\u56fe\u6240\u793a\u3002<\/p>\n<div class=\"figure\">\n\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/image.zhangxinxu.com\/image\/blog\/202401\/itemid-valid.png\" width=\"728\" height=\"428\">\n<\/div>\n<p>\u53e6\u5916\uff0c<code>itemid<\/code>\u5c5e\u6027\u5fc5\u987b\u548c<code>itemscope<\/code>\u548c<code>itemtype<\/code>\u5c5e\u6027\u540c\u65f6\u4f7f\u7528\u624d\u662f\u5408\u6cd5\u7684\u3002<\/p>\n<h4>2. \u5feb\u901f\u4e86\u89e3itemscope\u5c5e\u6027<\/h4>\n<p><code>itemscope<\/code>\u5c5e\u6027\u7528\u5728\u5fae\u6570\u636e\u7ed3\u6784\u7684\u6700\u5916\u5c42\uff0c\u76f8\u5bf9\u4e8e\u544a\u8bc9\u641c\u7d22\u5f15\u64ce\uff0c\u4ece\u6211\u5f00\u59cb\uff0c\u4f1a\u6709\u4e00\u6bb5\u72ec\u7acb\u7684\u5fae\u6570\u636e\u7ed3\u6784\uff0c\u6240\u4ee5\uff0c\u8fd9\u4e2a\u5c5e\u6027\u662f\u4e2a\u5e03\u5c14\u5c5e\u6027\uff0c\u6709\u6216\u8005\u6ca1\u6709\uff0c\u4f8b\u5982\uff1a<\/p>\n<pre>&lt;div itemscope itemtype=\"https:\/\/schema.org\/Person\"&gt;\r\n  &lt;span itemprop=\"name\"&gt;\u5f20\u946b\u65ed&lt;\/span&gt;\r\n  &lt;img src=\"zhangxinxu.jpg\" itemprop=\"image\" alt=\"\u5934\u50cf\"\/&gt;\r\n  &lt;span itemprop=\"jobTitle\"&gt;\u524d\u7aef\u5f00\u53d1&lt;\/span&gt;\r\n&lt;\/div&gt;<\/pre>\n<p>\u53e6\u5916\uff0c<code>itemscope<\/code>\u5c5e\u6027\u5fc5\u987b\u548c<code>itemtype<\/code>\u5c5e\u6027\u6216\u8005<code>itemhref<\/code>\u5c5e\u6027\u540c\u65f6\u8bbe\u7f6e\u624d\u5408\u6cd5\u3002<\/p>\n<h4>3. \u5feb\u901f\u4e86\u89e3itemtype\u5c5e\u6027<\/h4>\n<p><code>itemtype<\/code>\u5c5e\u6027\u7528\u6765\u6307\u5b9a\u5fae\u6570\u636e\u7ed3\u6784\u7684\u8bcd\u6c47\u8868\uff0c\u4f8b\u5982\uff0c\u4e0a\u9762\u7684\u4f8b\u5b50\u4e2d\uff0c\u5c31\u662f\u4f7f\u7528\u4e86Person\u8bcd\u6c47\u8868\uff0c\u8fd9\u4e2a\u5c5e\u6027\u7684\u503c\u53ef\u4ee5\u662f\u4efb\u4f55\u4e00\u4e2a\u8bcd\u6c47\u8868\uff0c\u4f8b\u5982\uff0c\u4e0b\u9762\u7684\u4f8b\u5b50\u4e2d\uff0c\u4f7f\u7528\u4e86Product\u8bcd\u6c47\u8868\uff0c\u8868\u793a\u4e00\u4e2a\u4ea7\u54c1\uff1a<\/p>\n<pre>&lt;div itemscope itemtype=\"https:\/\/schema.org\/Product\"&gt;\r\n  &lt;span itemprop=\"name\"&gt;iPhone 12&lt;\/span&gt;\r\n  &lt;img src=\"iphone12.jpg\" itemprop=\"image\" alt=\"iPhone 12\"\/&gt;\r\n  &lt;span itemprop=\"price\"&gt;5999&lt;\/span&gt;\r\n  &lt;span itemprop=\"priceCurrency\"&gt;CNY&lt;\/span&gt;\r\n  &lt;span itemprop=\"description\"&gt;iPhone 12\u662f\u82f9\u679c\u516c\u53f8\u4e8e2020\u5e7410\u6708\u53d1\u5e03\u7684\u4e00\u6b3e\u667a\u80fd\u624b\u673a&lt;\/span&gt;\r\n&lt;\/div&gt;<\/pre>\n<p>\u53e6\u5916\uff0c<code>itemtype<\/code>\u5c5e\u6027\u5fc5\u987b\u548c<code>itemscope<\/code>\u5c5e\u6027\u540c\u65f6\u8bbe\u7f6e\u624d\u5408\u6cd5\u3002<\/p>\n<h4>4. \u5feb\u901f\u4e86\u89e3itemprop\u5c5e\u6027<\/h4>\n<p><code>itemprop<\/code>\u5c5e\u6027\u7528\u6765\u6307\u5b9a\u5fae\u6570\u636e\u7ed3\u6784\u7684\u67d0\u4e2a\u5c5e\u6027\uff0c\u4e0d\u540c\u7684\u8bcd\u6c47\u8868\u4f7f\u7528\u7684\u503c\u662f\u4e0d\u4e00\u6837\u7684\uff0c\u60f3\u8981\u77e5\u9053\u5f53\u524d\u7684\u8bcd\u6c47\u8868\u652f\u6301\u54ea\u4e9b<code>itemprop<\/code>\u5c5e\u6027\u7684\u503c\uff0c\u53ef\u4ee5\u53bb\u5bf9\u5e94\u7684\u8bcd\u6c47\u8868\u9875\u9762\u67e5\u627e\uff0c\u4f8b\u5982\u4eba\u7269\u7684\u8bcd\u6c47\u8868\u662fhttps:\/\/schema.org\/Person\uff0c\u4e8e\u662f\u5c31\u53ef\u4ee5\u8bbf\u95ee\u8be5\u9875\u9762\uff0c\u53ef\u4ee5\u770b\u5230\u5982\u4e0b\u56fe\u6240\u793a\u7684\u8868\u683c\uff0c\u5176\u4e2d\u5de6\u4fa7\u7b2c\u4e00\u5217\u5c31\u662f\u652f\u6301\u7684\u5c5e\u6027\u503c\u3002<\/p>\n<div class=\"figure\">\n  <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/image.zhangxinxu.com\/image\/blog\/202401\/person-itemprop.png\" width=\"977\" height=\"537\">\n<\/div>\n<p>\u7531\u4e8e\u4eba\u4e5f\u5c5e\u4e8e\u7269\u4f53\uff0c\u56e0\u6b64\uff0cPerson\u8bcd\u6c47\u8868\u652f\u6301\u7684\u90e8\u5206\u5c5e\u6027\u540d\u79f0\u662f\u7ee7\u627f\u4e8eThing\u8bcd\u6c47\u8868\u7684\uff0c\u4f8b\u5982name\uff08\u59d3\u540d\uff09\u3001image\uff08\u56fe\u50cf\uff09\u3001description\uff08\u63cf\u8ff0\uff09\u7b49\uff0c\u5177\u4f53\u4e0d\u5c55\u5f00\uff0c\u5927\u5bb6\u4e5f\u65e0\u9700\u8bb0\u5fc6\uff0c\u9700\u8981\u7528\u5230\u7684\u65f6\u5019\uff0c\u53bb\u5bf9\u5e94\u7684\u8bcd\u6c47\u8868\u5bfb\u627e\uff0c\u6216\u8005\u53c2\u8003\u4f7f\u7528\u6848\u4f8b\u4fee\u6539\u4fee\u6539\u3002<\/p>\n<h4>5. \u6709\u522b\u4e8ehref\u7684itemhref\u5c5e\u6027<\/h4>\n<p>\u4f17\u6240\u5468\u77e5\uff0c\u6211\u4eec\u65e5\u5e38\u770b\u5230\u7684href\u5c5e\u6027\u503c\u90fd\u662f\u4ee5URL\u5730\u5740\u4e3a\u4e3b\uff0c\u4f46\u662f<code>itemhref<\/code>\u5c5e\u6027\u5374\u4e0d\u540c\uff0c\u5176\u5c5e\u6027\u503c\u662f\u5176\u4ed6\u5143\u7d20\u7684<code>id<\/code>\u503c\uff0c\u4e14\u652f\u6301\u591a\u4e2a\u503c\uff0c\u4ee5\u7a7a\u683c\u5206\u9694\uff0c\u4f8b\u5982\uff1a<\/p>\n<pre>&lt;div itemscope id=\"amanda\" itemref=\"a b\"&gt;&lt;\/div&gt;\r\n&lt;p id=\"a\"&gt;\u59d3\u540d\uff1a&lt;span itemprop=\"name\"&gt;\u963f\u66fc\u8fbe&lt;\/span&gt;&lt;\/p&gt;\r\n&lt;div id=\"b\" itemprop=\"band\" itemscope itemref=\"c\"&gt;&lt;\/div&gt;\r\n&lt;div id=\"c\"&gt;\r\n  &lt;p&gt;\u4e50\u961f\uff1a&lt;span itemprop=\"name\"&gt;\u7235\u58eb\u4e50\u961f&lt;\/span&gt;&lt;\/p&gt;\r\n  &lt;p&gt;\u89c4\u6a21\uff1a&lt;span 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loading=\"lazy\" decoding=\"async\" src=\"https:\/\/image.zhangxinxu.com\/image\/blog\/202401\/my-dou-s.jpg\" width=\"300\" height=\"448\" alt=\"\u6211\u7684\u6296\u97f3\u8d26\u53f7\" class=\"alignnone size-medium\" \/><\/p>\n<p>\u672c\u6587\u4e3a\u539f\u521b\u6587\u7ae0\uff0c\u6b22\u8fce\u5206\u4eab\uff0c\u52ff\u5168\u6587\u8f6c\u8f7d\uff0c\u5982\u679c\u5b9e\u5728\u559c\u6b22\uff0c\u53ef\u6536\u85cf\uff0c\u6c38\u4e0d\u8fc7\u671f\uff0c\u4e14\u4f1a\u53ca\u65f6\u66f4\u65b0\u77e5\u8bc6\u70b9\u53ca\u4fee\u6b63\u9519\u8bef\uff0c\u9605\u8bfb\u4f53\u9a8c\u4e5f\u66f4\u597d\u3002<br \/>\n\u672c\u6587\u5730\u5740\uff1a<a href=\"https:\/\/www.zhangxinxu.com\/wordpress\/?p=11116\">https:\/\/www.zhangxinxu.com\/wordpress\/?p=11116<\/a><\/p>\n<p>\uff08\u672c\u7bc7\u5b8c\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/image.zhangxinxu.com\/image\/blog\/202401\/html-microdata-cover.png\" width=\"160\" height=\"101\" alt=\"\u5c0f\u72d7\u6d17\u6fa1 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